2011 sales data?

[SkiTundra]

Anyone know how the boat companies did in 2011? Did sales pick up over 2010 or are they still really down? Last I heard it seemed CC was holding steady (much lower than years prior to 2008, but still steady) while MC was still chunking through a ton of back inventory and bu was running in to cash shortage problems.

[TxJole]

Good luck getting financials on a privately held company.

[SkiTundra]

There's usually enough info published to get a good idea about how many units have shipped, what's in the pipeline, etc.

[gride]

I'm sure skiers choice(Moomba&supra) still hold the most sales because it's two brands and one is "easily" afforded compared to most others. I'll try to do some digging. For 2011, inboards, which are 4% of the entire market, sales were down 3.7% in the "ski" inboards.

[gride]

December 6, 2011

CHICAGO – Statistics from the National Marine Bankers Association show retail boat sales were flat in 2011 compared to the previous year and little change was seen in the seasonality of new boat sales. The group shared the numbers in a recent newsletter.

Year-to-date sales of aluminum and fiberglass outboard boats rose slightly over 2010, increasing 5.1 percent for aluminum and 2.6 percent for fiberglass outboard boats, according to the NMBA. Together these two markets have made up 62 percent of sales so far in 2011.

Inboard boat sales, which only make up four percent of the total market, both dropped in 2011, according to the group. Inboard cruiser sales dropped 24.4 percent in third quarter 2011, causing a 12.2 percent drop year-to-date over 2010. Inboard ski boat sales have also dropped 3.7 percent year-to-date.



Industry sales across all categories fell 4.4 percent for the month, from 7,610 boats in September 2010 to 7,277 during the same month this year. Through September, 109,323 boats had been sold, 1.1 percent fewer than the 110,524 sales that were recorded during the first nine months last year.

A total of 4,489 fiberglass boats, including personal watercraft, were sold during the month, 7.5 percent fewer than the 4,855 sales that were recorded in the same month a year earlier. Within the fiberglass market, sales in the core 14- to 30-foot segment fell 15.9 percent, to 856 boats. Through September, sales in the segment had fallen 6.9 percent, to 14,470 boats.

Sales of personal watercraft fell 16 percent in September to 1,205 units. Through September, PWC sales had fallen 8.9 percent to 22,216 units.

Fiberglass categories that showed growth included outboard-powered boats in a range of 11 to 40 feet, where sales rose 5.2 percent for the month, to 1,661 boats. For the year through September, sales in the category were up 2.9 percent to 20,102 boats. Sales of 41- to 62-foot yachts rose by 10, or 20.4 percent, to 59 yachts. Through September, sales in that category were 1.8 percent higher at 775 boats.

Ski boat sales fell 8.2 percent to 212 boats; for the year, sales in the category were 3.9 percent lower at 2,974 boats. Sales of jetboats fell 10.7 percent in September to 125 boats; for the year to date, the decline was a much narrower 4.7 percent, to 2,127 boats.

Sales of sailboats fell 15.4 percent to 104 boats, but sales through September were up 4 percent to 1,404 boats.

[SkiTundra]

Great find. Thanks. The overall numbers aren't quite as bad as I thought they'd be, especially for inboard ski boats.