2006 J.D. Power Release

[CEASTWEB]

Congratulations to Correct Craft in winning the 2006 J.D. Power Award in Customer Satisfaction! Press release date 02/16/06 in Westlake Village California.

[NautiqueJeff]

RE: 2006 J.D. Power Release

The press release is also on our front page.

[CEASTWEB]

RE: 2006 J.D. Power Release

Thanks Jeff

[Richard-Howell]

Mastercraft Up, Malibu Down

http://consumercenter.jdpower.com/cc...index.asp?v1=6



Very Interesting Results

[surroundsound64]

Mastercraft did better than I would have expected.

[SGY]

I'm really surprised at how Malibu did. Weren't they neck and neck with CC last year?

[AbunDiga909]

Yeah I think they were... I dunno what spurred this big change... Maybe MC's new boats this year, the X2 and X15 stole some of the BU market... just a guess...

[OldFart]

4 to ZIPPO! NADA! ZILCH! A big fat ZERO!!!

[Richard-Howell]

I'm really surprised at how Malibu did. Weren't they neck and neck with CC last year?



I'm looking forward to Edwin's take on this!

[Edwin]

I have a couple thoughts on the results. CC has to be building a good product with a good dealer network to get the award 4 yrs running...this didn't happen by accident, hence congrats are in order.

That said, the survey business is not a perfect one. I spent almost 8 years in the auto industry and was fortunate enough to work at an Acura store in the early 90's when Acura was #1 according to JD Power, and we were the #1 Acura store among it's dealers. On the surface it's a big deal. When you looked into the number of new Acura cars being put on the road vs everyone else, it's kind of unfair to grade them the same as we sold 30 new cars a month. An equivalent BMW, MB, Cadillac, etc dealer in the area sold 3x the cars. When the dealer has the abilty to spend 2x the time on each car due to lower volume, there's no reason they shouldn't be the best. CC is similar in this situation as the sales volume vs Malibu and MC aren't even close.

Another factor here is the price paid by customers. Statistical surveys will show you that people who pay a premium for goods have a higher perceived level of satisfaction. Hence, their scores will be higher on a survey. Similar to people who buy high end luxury autos. Add to that the loyal group of owners who are less likely to say anything bad about their beloved product.

The cust sat awards are important, but the most important thing for CC is to ensure they're making the products their targeted market will plop down cash and purchase. All of the big 3 are prone to making a lemon here and there ( check out http://www.planetnautique.com/index....er=asc&start=0 if you think CC is exempt). Fact is CC has provided the product and associated support to get the award...kudos to them.

Think of how much larger the 206 market would be if they could only figure out how to put an adult sized ski in the locker...

[JoeCos]

PCM got the award too......
http://www.jdpa.com/news/releases/pr...asp?ID=2006025

Well Done !

[Richard-Howell]

I have a couple thoughts on the results. CC has to be building a good product with a good dealer network to get the award 4 yrs running...this didn't happen by accident, hence congrats are in order.

That said, the survey business is not a perfect one. I spent almost 8 years in the auto industry and was fortunate enough to work at an Acura store in the early 90's when Acura was #1 according to JD Power, and we were the #1 Acura store among it's dealers. On the surface it's a big deal. When you looked into the number of new Acura cars being put on the road vs everyone else, it's kind of unfair to grade them the same as we sold 30 new cars a month. An equivalent BMW, MB, Cadillac, etc dealer in the area sold 3x the cars. When the dealer has the abilty to spend 2x the time on each car due to lower volume, there's no reason they shouldn't be the best. CC is similar in this situation as the sales volume vs Malibu and MC aren't even close.

Another factor here is the price paid by customers. Statistical surveys will show you that people who pay a premium for goods have a higher perceived level of satisfaction. Hence, their scores will be higher on a survey. Similar to people who buy high end luxury autos. Add to that the loyal group of owners who are less likely to say anything bad about their beloved product.

The cust sat awards are important, but the most important thing for CC is to ensure they're making the products their targeted market will plop down cash and purchase. All of the big 3 are prone to making a lemon here and there ( check out http://www.planetnautique.com/index....er=asc&start=0 if you think CC is exempt). Fact is CC has provided the product and associated support to get the award...kudos to them.

Think of how much larger the 206 market would be if they could only figure out how to put an adult sized ski in the locker...

Edwin

Great points as I expected. Ironically I worked at an Acura store is the late 80's, my wife still wishes we had her 87 Intergra (as I digress)

Trunk size aside CC's ratings didn't suprise me rather MC overtaking Malibu for number 2. Does your same theory hold true?

[Edwin]

I'd say MC is somewhat in the same position as CC. They have similar build practices as CC - installing components with a machine screw, flat washer, and lock nut in areas where Malibu might just zip in a sheet metal screw. MC's followers are similar to CC in that there's a long history, sense of ownership pride, and the price tag to go with it. Malibu prides itself on price / performance / value. Buyers that value those attributes normally aren't swayed by construction methods and the other "feel good" benefits.

I can't speak for for the 'bu HQ, but my guess would be that 'bu looks at the business differently than the other two. What does Malibu have to gain by stepping up the level enough to win a JD Powers award? They already can't build enough boats to satisfy demand. Again, just my take on it but Malibu's probably feels that CC can win that battle as 'bu is winning the war.

[EarlyRiser]

Could it be as basic as a higher percentage of Correct Craft owners are pleased with their boat and took the time to respond?

[jon4pres]

Something that bothers me is Moomba, Malibu and Tige all ranked 2 or 3 dots out of five on Water Sports. I would buy that a Correct Craft is maybe higher quality but how is it better for water sports than a malibu.