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Skinautique -
Here's a couple more ideas for the site:
1. Sorry, but you have to have more updated pics of the boats, it's a must. You really need about a dozen of each boat.
2. On the build a boat section, when the potential customer selects an option, have an image of that option. Show the boat with a sign, limited or team option. When they select a Team Edition allow them to click on the options to see what exactly they are.
3. As they build the boat give them an updated MSRP on the boat they are building. Look how GM does it on their website. When the customer is done building it, they have the boat they want and an MSRP, from there you go to a dealer of their choice. Okay so there's all kind of talk on the site that boats are more expensive in Seattle versus Orlando. Okay, so don't include shipping in the MSRP, but say that on the site, don't mislead the customer. Once your boat is completed, punch in your zip, and a list of 5 dealers should pop up closest to you. Put the names of the sales people next to the dealership name, make it more personable. You could even submit the info to any of those dealers and they could contact you.
We spend a year building our company website and made a serious financial investment in it. You only get one chance at a first impression and anymore everyone is turning to the internet. If a company has a "Wow" website, chances are they are going to follow with a great product. CC builds a great boat, the website really needs to exceed the competition and make the customer say this is the route I'm going.
Just some thoughts.
Here's a couple more ideas for the site:
1. Sorry, but you have to have more updated pics of the boats, it's a must. You really need about a dozen of each boat.
2. On the build a boat section, when the potential customer selects an option, have an image of that option. Show the boat with a sign, limited or team option. When they select a Team Edition allow them to click on the options to see what exactly they are.
3. As they build the boat give them an updated MSRP on the boat they are building. Look how GM does it on their website. When the customer is done building it, they have the boat they want and an MSRP, from there you go to a dealer of their choice. Okay so there's all kind of talk on the site that boats are more expensive in Seattle versus Orlando. Okay, so don't include shipping in the MSRP, but say that on the site, don't mislead the customer. Once your boat is completed, punch in your zip, and a list of 5 dealers should pop up closest to you. Put the names of the sales people next to the dealership name, make it more personable. You could even submit the info to any of those dealers and they could contact you.
We spend a year building our company website and made a serious financial investment in it. You only get one chance at a first impression and anymore everyone is turning to the internet. If a company has a "Wow" website, chances are they are going to follow with a great product. CC builds a great boat, the website really needs to exceed the competition and make the customer say this is the route I'm going.
Just some thoughts.
I bet all of us, our skills, pics, and creativity combined could make a killer site... I mean this half jokingly and have seriously...
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