New Correct Craft National Sales Manager

[NautiqueJeff]

Orlando, FLA (April 5, 2007) – World renown ski and wakeboard boat manufacturer, Correct Craft, adds a new member to their executive sales team – National Sales Manager, Mike Yauch. As the five-time consecutive winner of the J.D. Power & Associates award in the ski and wakeboard segment, Correct Craft proudly welcomes Yauch, a key industry professional who will help manage its rapidly growing dealer network.

“We are excited to have Mr. Yauch join our team of professionals,” said Gary Meloon, Executive Vice President. “Mike brings rich experience in helping similarly sized dealers expand their presence in the market through the establishment of a professionally designed and executed training program.”

As the National Sales Manager at Correct Craft, Yauch’s responsibilities include training, assessing and tracking dealer productivity to help the sales department better support its dealers and continue to build market share. A valued past member of senior management teams for several boat manufacturers, Mike brings over 15 years of direct dealer relations experience in the areas of business development, management and business development strategy. Most recently, he was the Manager of Dealer Development and Product Planning at Boston Whaler, Inc.

[surroundsound64]

RE: New Correct Craft National Sales Manager

Sounds like CC is getting all sorts of new guys!

[NautiqueJeff]

RE: New Correct Craft National Sales Manager

It is interesting to see the changes going on at CC these days. It sounds like Bill Yeargin is adding strong people in the proper places to help the company continue to do well, and possibly become even better. I noticed in the press release that there is emphasis on training for the dealers, which is a GREAT thing. Training is one thing that Yeargin stresses in his book, and it is nice to see him implementing some of the topics he discusses in his book at Correct Craft. It will be interesting to see how the dealer network changes over the next couple of years with Mr. Yauch in charge.

[Osmosis]

RE: New Correct Craft National Sales Manager

Well said NautiqueJeff.

[Separator]

Not to put a fly in the ointment...But why would they need to train their dealers and what exactly would they train them for?

If the dealers arn't doing a good job you get rid of them...right?

[skinautique]

Not to put a fly in the ointment...But why would they need to train their dealers and what exactly would they train them for?

If the dealers arn't doing a good job you get rid of them...right?

They work to train the dealers on multiple things from the products and how to sell them against the competitors, to how they should take trade ins so that they don't lose money on them, general sales training and much more.

[Separator]

They work to train the dealers on multiple things from the products and how to sell them against the competitors, to how they should take trade ins so that they don't lose money on them, general sales training and much more.

Isn't that business 101....

Not to put another fly in the ointment but based on the stats and experience of the new NSM in the Press Release most of the CC dealers have been in the boat business alot longer then the new CC NSM has been in the boating business. :grin:

In addition....Arn't the CC dealers staying in business and making money from doing it right or am I missing something :shock:

[NautiqueJeff]

I wasn't trying to say that I don't think the dealers are doing a good job now. The ones that I have come in contact with do quite well. That being said, there's nothing wrong with continuous improvement. Nobody knows everything, and even people with less experience may be able to offer a different perspective on certain things. Each dealer can then choose the best way to run their particular business.

[AbunDiga909]

I was surprised this winter when i found out how "individual" each CC dealer really is, and how each really can choose much more than I thought as far as selling the Nautiques... I think a little education even for them every now and then couldn't hurt...

[ryanandrews]

who cares.......they have never did anything for me ..dont know em personally ,so who cares

[AbunDiga909]

...they have never did anything for me ..

yea grammar

[ag4ever]

Not to put a fly in the ointment...But why would they need to train their dealers and what exactly would they train them for?

If the dealers arn't doing a good job you get rid of them...right?

Same logic, if your kid does not know how to walk, then just get rid of 'em and get a new one.

Wonderful disposable society we live in now-a-days. Lets not try to help each other be better, but just throw each other to the curb when a better option comes out.

[ScarletArrow]

who cares.......they have never did anything for me ..dont know em personally ,so who cares

If someone had a negative experience, they would start to "care"...

They would gripe and moan that they didn't get the time, respect, and attention that they deserved...

They would say, "how can CC expect to sell any boats or get repeat business when their dealer network is terrible"...

Dealers are the face of CC for most buyers, so I think dealer training (even as I have had a positive experience) is of the utmost importance.

[Separator]

Same logic, if your kid does not know how to walk, then just get rid of 'em and get a new one.

Wonderful disposable society we live in now-a-days. Lets not try to help each other be better, but just throw each other to the curb when a better option comes out.

Huh.... :???:

[Separator]

If someone had a negative experience, they would start to "care"...

They would gripe and moan that they didn't get the time, respect, and attention that they deserved...

They would say, "how can CC expect to sell any boats or get repeat business when their dealer network is terrible"...

Dealers are the face of CC for most buyers, so I think dealer training (even as I have had a positive experience) is of the utmost importance.

With the already high standards expected by CC of their dealers and from what I hear for the most part on this forum that the current CC dealers are top notch and for the most part provide excellent buying and ownership experiences for the customers...yes? :grin: