Correct Craft Hires New Marketing Manager

[NautiqueJeff]

Orlando, FLA (July 13, 2007)— Correct Craft, a luxury ski and wakeboard boat manufacturer, adds a new member to their management team – Marketing Manager, Luis Martinez.

Correct Craft proudly welcomes Martinez, a long time marketing professional, who will help execute its new strategic marketing plan.

Martinez will provide the Correct Craft team with many years of marketing experience including the past thirteen years working as a sales/marketing manager with DaimlerChrysler. Martinez’s comprehensive experience includes developing corporate marketing and communication strategies, customer relationship management and product launch strategies on both a domestic and international basis.

Martinez said, “I am looking forward to bringing my years of sales/marketing experience from other industries to the Correct Craft team.” Martinez added, “Nautiques by Correct Craft are such an outstanding product with exciting plans for the future; I look forward to being instrumental in helping execute these plans.”

Correct Craft President/CEO Bill Yeargin said, “All of us at Correct Craft are excited to have Luis join our team. Luis and the experience he brings will play a significant role in helping us execute our new strategic marketing plan.” Yeargin added “Luis is part of an exciting management team we have built here at Correct Craft – we are looking forward to Luis joining the best management team in our industry.”

Celebrating 82 years of excellence in the marine industry, Correct Craft is a family-owned manufacturer of Nautique water ski and wakeboard boats and boats for recreational enjoyment. Correct Craft, Inc. is known for superior quality product, cutting-edge technology and innovative hull designs. To see the complete line of Nautique boats, visit www.correctcraft.com.

[NautiqueJeff]

RE: Correct Craft Hires New Marketing Manager

I continue to be impressed with the direction CC is going in building a really strong management team. In recent months, they have hired a new VP of Operations, a new National Sales Manager, and now a new Marketing Manager. All three have very strong backgrounds, and I think they will help the company quite a bit.

Marketing Manager Luis Martinez:

Martinez will provide the Correct Craft team with many years of marketing experience including the past thirteen years working as a sales/marketing manager with DaimlerChrysler. Martinez’s comprehensive experience includes developing corporate marketing and communication strategies, customer relationship management and product launch strategies on both a domestic and international basis.

VP of Operations Tim Gomez:

Gomez brings many years experience modernizing manufacturing processes both in and outside of the boating industry. Gomez has earned a Lean Six Sigma Black Belt and two Masters Degrees, one in Industrial Engineering and another in Manufacturing Leadership from Cambridge University in the United Kingdom.

National Sales Manager Mike Yauch:

A valued past member of senior management teams for several boat manufacturers, Mike brings over 15 years of direct dealer relations experience in the areas of business development, management and business development strategy. Most recently, he was the Manager of Dealer Development and Product Planning at Boston Whaler, Inc.