Went to the boat show here in Raleigh this past weekend, and it was one of the better ones I've been to. Good mix of off-shore, I/O and wake boats, and most of the companies had lots of different boats to look at. I've been to some shows in the past where they only had one or two boats to check out.
White Lake was there representing Correct Craft and they had (8) different boats there, with a good mix of models and colors. Overall they seemed to get a better share of buyer traffic and there were lots of people checking out the boats.
One thing you all may get a kick out of was some of the tactics that Malibu used. They were really touting their LED light package, so they had a bunch of flashing LED lights all throughout their booth and their boats. Catchy, but VERY annoying after about 30 seconds - I thought I was going to have an epileptic fit at any moment. The best was the scantily clad blond with the very short shorts, tuxedo vest, bow tie, and the pin on her vest with the annoying red LED light. Funny thing is that there were lots of guys (including me) standing in the aisle checking out, as my 13-year old calls them, the "hottie", but no one was going into their area to look at the boats. Kind of gave me the impression of a company that was desperate and relying on gimmicks to get some buyer traffic. Didn't work, at least not that I saw.
White Lake was there representing Correct Craft and they had (8) different boats there, with a good mix of models and colors. Overall they seemed to get a better share of buyer traffic and there were lots of people checking out the boats.
One thing you all may get a kick out of was some of the tactics that Malibu used. They were really touting their LED light package, so they had a bunch of flashing LED lights all throughout their booth and their boats. Catchy, but VERY annoying after about 30 seconds - I thought I was going to have an epileptic fit at any moment. The best was the scantily clad blond with the very short shorts, tuxedo vest, bow tie, and the pin on her vest with the annoying red LED light. Funny thing is that there were lots of guys (including me) standing in the aisle checking out, as my 13-year old calls them, the "hottie", but no one was going into their area to look at the boats. Kind of gave me the impression of a company that was desperate and relying on gimmicks to get some buyer traffic. Didn't work, at least not that I saw.
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