Yeargin Releases "Making Life Better"

[NautiqueJeff]

Official Correct Craft Press Release:
Orlando, FL (March 3, 2021) - Today Correct Craft announced the publication of “Making Life Better: The Correct Craft Story”. This new book captures Correct Craft’s nearly century long story of perseverance, innovation, faith, and growth.

Making Life Better, Correct Craft’s President and CEO Bill Yeargin’s third book, captures an insider view of the company’s incredible history. From humble beginnings in 1925 through the last decade of explosive global growth, the book shares the story of the company’s founders, employees and partners who together built a one-of-a-kind company that makes life better for people all around the world.

Yeargin stated, “It is an honor to share the wonderful Correct Craft story. Correct Craft has navigated through the Great Depression, helping in WWII, a bankruptcy and many other formative experiences that make it the exceptional organization it is today. Those experiences have helped us grow to a company today with fifteen facilities across the U.S. and distribution into nearly seventy countries.”

Yeargin added, “Our company is built on the shoulders of many exceptional people and I believe readers will enjoy the stories. More importantly, I hope the book will be an inspiration for those who read it.”

Making Life Better is available online through booksellers across the web.

About Correct Craft: Celebrating 96 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.

[NautiqueJeff]

I ordered my copy yesterday. Looking forward to reading it!

[markj]

Someone needed to rewrite that story and also bring it to current. The previous editions of CC’s story were well intentioned, but horribly written. I’m curious to read his take on the story.

[GMLIII]

Book available from Amazon for $14.95 paperback or hardback $24.95. 138 pages. More info about the book below from Amazon

Making Life Better is an inspiring story of character, integrity, ingenuity and faith—values which form the foundation of an enterprise that has become one of the world’s leading recreational boat builders. By holding true to its founder’s mission of “Building Boats to the Glory of God” through times of adversity and prosperity, Correct Craft’s leadership has provided customers with the industry’s best products and used the proceeds of those sales to make the world better for almost 100 years.


In this book, CEO Bill Yeargin shares the account of Correct Craft’s amazing history, culture, and journey to becoming an industry leader. You’ll read about stories such as:

• Correct Craft’s World War II boat building feat that was recorded by the U.S. government as “The Miracle Production”
• The Meloon family’s decision to risk bankruptcy rather than compromise their Christian- based business ethic, and their successful efforts to track down and repay every creditor over the following two decades
• Correct Craft’s transition from family to professional management after having five different CEOs over five years, and an astounding recovery rarely seen in business today
• The company’s transformation built upon its Identity Pyramid, which sets forth the “Why” of “Making Life Better” through the 3 P’s—People, Performance and Philanthropy
• Its very impressive track record of helping sellers of companies protect their legacy and employees through acquisitions that empower brands to meet their true potential
• Correct Craft’s leadership role within the marine industry through advocacy, public service and the creation of the first ever Marine-Industry Culture Summit