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Official Correct Craft Press Release
Orlando, FLA (March 19, 2010) – Nautique boats recently received two ADDY awards for the 2010 Nautique Product kit awarded by the American Advertising Federation (AAF).
The 2010 Nautique Product kit was a first for our industry that features the prestigious Nautique product line complete with product DVD that includes product videos, podcasts and an e-brochure. The kit also includes a mini printed piece with lifestyle images, specifications and product information. This innovative and high-end product kit provides consumers with key product information about the Nautique product line in premium format.
“We are extremely excited to receive two ADDY’s for the 2010 Nautique Product kit. All of our research and feedback from our dealers and consumers indicates that the 2010 product kit is the industry’s best to date in terms of quality, innovation and information,” stated Nautique President/CEO Bill Yeargin.
With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
Orlando, FLA (March 19, 2010) – Nautique boats recently received two ADDY awards for the 2010 Nautique Product kit awarded by the American Advertising Federation (AAF).
The 2010 Nautique Product kit was a first for our industry that features the prestigious Nautique product line complete with product DVD that includes product videos, podcasts and an e-brochure. The kit also includes a mini printed piece with lifestyle images, specifications and product information. This innovative and high-end product kit provides consumers with key product information about the Nautique product line in premium format.
“We are extremely excited to receive two ADDY’s for the 2010 Nautique Product kit. All of our research and feedback from our dealers and consumers indicates that the 2010 product kit is the industry’s best to date in terms of quality, innovation and information,” stated Nautique President/CEO Bill Yeargin.
With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
